Senior Digital Marketing & Brand Strategy Specialist
<p>Foodsbay India is Hiring! </p><p>Position: <strong>Senior Digital Marketing & Brand Strategy Specialist – E-Commerce & Website Sales </strong></p><p><br></p><p>Join <strong>Foodsbay India</strong>, India’s leading premium organic food brands, on a mission to deliver authentic, sustainable, and wholesome food experiences across India and the world. </p><p>We’re looking for a strategic and performance-driven professional who can lead end-to-end brand marketing and e-commerce growth across Amazon, Flipkart, Meesho, JioMart, Blinkit, and our official D2C websites.</p><p><br></p><p>---</p><p><br></p><p> <strong>Key Responsibilities</strong></p><p><br></p><ul><li>- Plan, execute, and scale digital campaigns across all marketplaces and brand websites to achieve strong sales throughput and ROAS. </li></ul><p><br></p><ul><li>- Build and manage A+ content, brand storefronts, and product positioning aligned with Foodsbay & Organic Nation’s brand philosophy.</li></ul><p> </p><ul><li>- Drive website sales and digital funnels using SEO/SEM, Meta & Google Ads, CRM, and marketing automation. </li><li>- Develop and execute integrated brand and marketing strategies across ATL, BTL, and TTL channels. </li></ul><p><br></p><ul><li>- Analyze market data, consumer insights, and competitive performance to optimize pricing, promotions, and GTM initiatives. </li></ul><p><br></p><ul><li>- Manage cross-functional teams, agencies, and vendors to ensure efficient execution and consistent brand voice. </li></ul><p><br></p><p>---</p><p><br></p><p><strong>Skills & Expertise</strong></p><p><br></p><p>Marketing & Brand Strategy </p><p>Brand Architecture | Positioning | GTM | Messaging Pillars | Pricing Inputs | Integrated Marketing (ATL/BTL/TTL) | Consumer Insights | Competitive Analysis | Segmentation | Campaign Strategy | Experiential Marketing | UGC Campaigns </p><p><br></p><p><strong>Digital Marketing </strong></p><p>Performance Marketing | Paid Media | Meta Ads | Google Ads | SEO/SEM | Social Media | Influencer/Creator Marketing | CRM (Email/WhatsApp) | Marketing Automation | Retargeting </p><p><br></p><p><strong>Leadership & Operations </strong></p><p>Cross-functional Leadership | Agency & Vendor Management | Stakeholder Management | Workflow Optimization | ORM | Project Management </p><p><br></p><p><strong>Creative & Communication </strong></p><p>Content Strategy | PR | Event Marketing | Community Building | Partnerships </p><p><br></p><p>---<strong>Why Join Foodsbay India</strong></p><p>- Be part of a homegrown, fast-scaling organic lifestyle brand with strong domestic and export presence. </p><p>- Lead integrated brand + performance marketing strategies across D2C and marketplaces. </p><p>- Collaborate directly with founders and leadership on innovation-driven growth initiatives. </p><p>- A culture that rewards creativity, accountability, and sustainable impact. </p><p><br></p><p>---<strong>Apply Now: </strong></p><ul><li>Send your CV and case studies to earthyfoods@gmail.com with the subject line “Senior Digital Marketing & Brand Strategy Specialist”.</li></ul>