Paid Advertising Specialist

<strong>Location:</strong> New Delhi<br><br><strong>Key Responsibilities</strong> <br><br><ul><li>Campaign Strategy and Planning:</li><ul><li>Collaborate with clients or internal stakeholders to understand their advertising goals and target audience.</li><li>Develop comprehensive paid advertising strategies that align with clients or companys objectives.</li><li>Identify appropriate advertising platforms, such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others, based on target audience and campaign goals.</li><li>Set campaign budgets, timelines, and performance KPIs.</li></ul><li>Ad Creation and Copywriting:</li><ul><li>Create compelling ad copy and visually appealing creatives to attract and engage the target audience.</li><li>A/B test various ad elements to optimize performance and drive continuous improvement.</li></ul><li>Campaign Implementation and Management:</li><ul><li>Set up and launch paid advertising campaigns on chosen platforms.</li><li>Monitor campaign performance, ensuring they stay within budget and deliver desired results.</li><li>Analyze data and metrics to identify trends, insights, and opportunities for optimization.</li><li>Make data-driven adjustments to targeting, bidding, and creatives to improve ad performance.</li></ul><li>Conversion Tracking and Reporting:</li><ul><li>Implement conversion tracking mechanisms to measure the effectiveness of campaigns.</li><li>Prepare regular reports on campaign performance, highlighting key metrics and insights.</li><li>Present findings and recommendations to clients or internal teams.</li></ul><li>Stay Updated on Industry Trends:</li><ul><li>Keep abreast of the latest trends, best practices, and advancements in paid advertising and digital marketing.</li><li>Suggest and implement innovative strategies to stay ahead of the competition.<br></li></ul></ul><strong>Think you are a fit? Contact us now.</strong>