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Meta Ads Specialist (Performance Marketer)

November 21, 2025

Location: lucknow Experience: 2–4 Years (E-commerce Preferred)Roles & Responsibilities<ul><li>Plan, optimize & scale Facebook + Instagram ad campaigns to achieve 4X ROAS.</li><li>Set up Conversion API, Pixel Events, Custom Audiences, Retargeting Funnels.</li><li>Analyze ad performance & create data-driven optimization strategies.</li><li>Conduct creative A/B testing for thumbnails, hooks, ad copies & videos.</li><li>Coordinate with the content team to produce scroll-stopping creatives for AirSpin.</li><li>Competitor & audience behavior research to refine targeting.</li><li>Weekly reporting on performance, insights & scalable opportunities.</li></ul>

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