IMU-Brand and Marketing Strategist Senior Manager
Job Title - IMU Brand and Marketing Strategist Consultant
Management Level : 09 – Consultant
Location: NCR
Must have skills: Strategic brand planning, content marketing, campaign development, stakeholder management, digital and social media strategy
Good to have skills: Social commerce experience, data-driven marketing, performance marketing knowledge
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Job Summary:
We are seeking a Consultant – Brand and Marketing Strategist to lead and shape strategic marketing initiatives across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and commercial outcomes through smart marketing.
Roles & Responsibilities: - Lead end-to-end brand and content strategy for enterprise-level clients across sectors
- Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
- Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
- Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
- Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
- Contribute to pitch development and business growth through consultative engagement.
- Stay ahead of market trends, competitive insights, and new technologies including social commerce innovations.
Professional & Technical Skills: - Proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies.
- Strong understanding of content marketing ecosystems (owned, earned, and paid media).
- Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
- Proficiency in using analytics tools and performance data to refine marketing tactics.
- Strong storytelling, presentation, and communication skills
- Experience working in or with digital-first and agile environments
- Believes in the power of brands
Additional Information: NA
