Google Ads Expert & SEO Specialist

<p>About Company</p><p>Veye is a leading independent equities research firm dedicated to helping its clients improve their investment results through unbiased and precise recommendations around buying, selling or holding stocks.</p><p><br></p><p>Veye - Australian Stock Market Research Firm | ASX buy Recommendations</p><p><br></p><p>** URGENT HIRING** IMMEDIATE JOINERS PREFERRED</p><p><br></p><p><strong>Job Description: Google Ads Expert & SEO Specialist</strong></p><p><br></p><p><strong>Overview</strong></p><p><br></p><p>We are looking for a highly skilled <strong>Google Ads Expert & SEO Specialist</strong>, with Google Ads as the primary focus. The ideal candidate will excel at planning, executing, and optimizing high-performing paid search campaigns while also supporting strong organic growth through SEO best practices. This role requires strong analytical ability, advanced knowledge of ad platforms, and a data-driven mindset to maximize ROI and drive continuous performance improvements.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>Primary: Google Ads (PPC) Management</strong></p><ul><li>Plan, create, and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.</li><li>Conduct keyword targeting, audience segmentation, and implement advanced bidding strategies to maximize performance.</li><li>Develop, write, and A/B test compelling ad creatives to improve CTR, conversion rates, and Quality Scores.</li><li>Monitor and optimize campaigns to achieve performance KPIs including ROAS, CPA, CPC, and CTR.</li><li>Set up and manage conversion tracking, UTM parameters, remarketing audiences, custom segments, and event tracking.</li><li>Manage and forecast campaign budgets to ensure efficient spend allocation and maximize ROI.</li><li>Analyze competitor PPC strategies and identify new opportunities for growth and scaling.</li><li>Ensure full compliance with Google Ads policies and platform guidelines.</li></ul><p><br></p><p><strong>Secondary: Search Engine Optimization (SEO)</strong></p><p><br></p><ul><li>Perform keyword research and develop effective SEO strategies aligned with business goals.</li><li>Optimize on-page elements including metadata, headings, images, internal links, and URL structures.</li><li>Conduct technical SEO audits to improve site speed, indexing, mobile usability, and Core Web Vitals.</li><li>Work with content teams to produce SEO-friendly blogs, landing pages, and product pages.</li><li>Execute ethical link-building strategies to strengthen domain authority and visibility.</li><li>Track organic performance using Google Analytics, Search Console, SEMrush, Ahrefs, etc.</li><li>Stay updated on industry changes, algorithm updates, and emerging SEO trends.</li></ul><p><br></p><p><strong>Analytics & Reporting</strong></p><p><br></p><ul><li>Use GA4, Google Ads Dashboard, Search Console, and other analytics tools to monitor KPIs and user behavior.</li><li>Prepare weekly and monthly performance reports with insights, trends, and actionable recommendations.</li><li>Conduct competitive research to identify opportunities and optimize marketing strategies.</li></ul><p><br></p><p><strong>Qualifications</strong></p><p><br></p><ul><li>2–5+ years of hands-on experience in Google Ads management (PPC) and SEO.</li><li>Proficiency with advertising platforms such as Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, etc.</li><li>Strong experience with SEO tools including SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.</li><li>Strong analytical and problem-solving skills with the ability to interpret data and act on insights.</li><li>Working knowledge of HTML/CSS and experience with CMS platforms such as WordPress or Shopify.</li><li>Google Ads and Google Analytics certifications are highly preferred.</li></ul><p><br></p><p><strong>Key Competencies</strong></p><p><br></p><ul><li>Strong attention to detail and organizational skills.</li><li>Ability to work in a fast-paced, performance-driven environment.</li><li>Excellent communication and ad copywriting skills.</li><li>Deep understanding of user intent, PPC funnels, and conversion optimization.</li><li>Data-driven mindset with a strong focus on measurable results.</li></ul><p><br></p><p><strong>Work Environment</strong></p><p><br></p><ul><li>On-site, fast-paced, growth-focused environment with opportunities for skill development and career advancement.</li></ul><p><br></p><p><strong>Additional Information (Disclaimer)</strong></p><p><br></p><ul><li><strong>Shift Timing:</strong> 6:00 AM to 3:30 PM IST (Australian International Process).</li><li><strong>Office Location:</strong> Gurugram, Sector 48.</li><li><strong>Transportation:</strong> Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.</li><li><strong>Company Website:</strong> Visit <em>veye.com.au</em> for more details about our company.</li></ul><p><br></p>

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