Digital Marketing Executive (Google Ads + SEO) – Fresher

<p><strong>Position:</strong> Digital Marketing Executive</p><p> <strong>Experience:</strong> Fresher (0–1 year)</p><p> <strong>Location:</strong> Hyderabad (remote)</p><p> <strong>Employment Type:</strong> Full-time</p><strong>Role Overview:</strong><p>We are looking for a proactive and detail-oriented fresher who has a strong understanding of <strong>Google Ads, SEO (On-Page, Off-Page, Technical), Generative Engine Optimization (GEO), and the latest AI-driven advancements in SEO</strong>. The candidate should be eager to learn, experiment, and contribute to campaign performance and organic growth.</p><strong>Key Responsibilities:</strong><strong>Google Ads</strong><ul><li>Assist in creating, managing, and optimizing Google Ads campaigns (Search, Display, Video & Performance Max).</li><li>Conduct keyword research, ad group structuring, and ad copy creation.</li><li>Monitor campaign metrics such as CTR, CPC, Quality Score, and conversions.</li><li>Work on budget allocation, bid adjustments, and audience targeting.</li><li>Prepare weekly & monthly performance reports and provide improvement insights.</li></ul><strong>SEO (On-Page, Off-Page & Technical)</strong><ul><li>Perform on-page optimizations such as meta tags, header hierarchy, keyword placement, URL optimization, schema, and content optimization.</li><li>Support off-page activities: link building, guest posting, directory submissions, outreach, brand mentions, etc.</li><li>Assist in performing technical SEO audits: crawl errors, site speed, Core Web Vitals, indexation, sitemaps, canonicalization, and mobile friendliness.</li><li>Track keyword rankings, impressions, clicks, CTR, and traffic performance.</li><li>Coordinate with content and development teams for SEO improvements.</li></ul><strong>Generative Engine Optimization (GEO) & AI in SEO</strong><ul><li>Understand how platforms like Google SGE, Bing AI Search, and generative search models influence ranking and visibility.</li><li>Optimize content to be SGE-friendly: conversational formats, structured answers, entity optimization, and E-E-A-T alignment.</li><li>Utilize AI tools for keyword clustering, competitor analysis, content gap identification, and performance insights.</li><li>Stay updated with emerging AI tools, search patterns, and algorithm shifts.</li></ul><strong>Skills & Qualifications:</strong><ul><li>Basic to intermediate understanding of Google Ads and SEO fundamentals.</li><li>Knowledge of SEO types: <strong>On-Page, Off-Page, Technical SEO, and GEO</strong>.</li><li>Awareness of AI-driven SEO advancements and generative search trends.</li><li>Familiarity with tools such as Google Analytics, Search Console, Google Ads Manager, keyword research tools, and SEO software (Ahrefs, SEMrush, Screaming Frog preferred).</li><li>Strong analytical, research, and problem-solving skills.</li><li>Good communication skills and attention to detail.</li><li>Ability to work in a fast-paced environment and willingness to continue learning.</li></ul><p><br></p>