B2B SaaS Content Writer

<p><strong>About the Company:</strong></p><p>QuickReply.ai is a fast-growing omni-channel marketing automation platform catering to DTC brands worldwide. With a clientele of over 600+ customers, QuickReply is fast becoming the preferred choice for WhatsApp, Instagram, and Email marketing for DTC brands.</p><p><br></p><p><strong>Role Overview:</strong></p><p><em>Content Formats</em></p><p>We produce a variety of content formats including case studies, blogs, whitepapers, ebooks, videos, and founder ghostwriting content. You should be adept at creating diverse content formats based on specific requirements.</p><p><br></p><p><em>Content Nature</em></p><p>The content produced will encompass Product Marketing, Demand Generation (SEO pages, PPC landing pages), Social Media content (LinkedIn Videos, LinkedIn Posts), Webinars, and Co-marketing content in partnership with other organizations.</p><p><br></p><p><em>Lead Stages</em></p><p>Content will primarily target Bottom of the Funnel (BOFU) and Middle of the Funnel (MOFU) stages.</p><p><br></p><p><em>Content Coverage</em></p><p>We aim to address gaps in SEO coverage, case studies, PPC, and social media content. While we have made initial strides, a comprehensive plan is needed for complete coverage, approached strategically over time.</p><p><br></p><p><strong>Key Success Drivers:</strong></p><ul><li>Deep Product Understanding: A profound understanding of our product is essential. This knowledge is critical for achieving the desired impact.</li><li>Speed of Production: The ability to rapidly produce multiple content formats from a single central idea is crucial. The ideal candidate will have a proven track record of swift content creation across various formats.</li><li>Strategic Product Integration: Effectively incorporating product features into content in a seamless and non-salesy manner is vital. Identifying the right context to highlight product value is key.</li><li>Storytelling Framework: We appreciate the Triple STAR storytelling framework, though it's not mandatory to use it. The candidate should have a robust alternative storytelling mechanism and be able to demonstrate its application.</li><li>Strong Work Ethic: Our team values a strong work ethic, which is crucial for success in this role.</li></ul><p><br></p><p><strong>Basic Requirements:</strong></p><ul><li>Minimum of 2 years of experience in SAAS Content Marketing</li><li>In-depth understanding of the Martech landscape</li><li>Hands-on in Canva and Webflow</li><li>A strong passion for exploring tech products and then use-cases</li></ul><p><br></p><p><strong>Perks:</strong></p><ul><li>Competitive salary</li><li>Health Insurance</li><li>Free office pantry for snacks and lunch</li></ul>